E-commerce Brands | Real Estate Agents
Lawyers | Financial Planners | Aesthetic Providers
Stop chasing leads and build digital assets that attract premium clients like an army of digital salespeople - tirelessly pitching your business 24/7.
The Digital Leverage Top Professionals Are Using to Win Clients on Autopilot
No one cares about your "missed family dinners" or "long hours" anymore. You are invisible in today's market without digital leverage.
Think of the last competitor who exploded in your market. It wasn't from networking events or cold outreach. They had digital leverage hustling to bring in a steady stream of clients while they were sleeping. They posted short, strategic videos on TikTok, Instagram, and YouTube that positioned them as the trusted authority in their market, while an AI-driven funnel quietly converted curious viewers into high-value clients.
The same system is working right now for professionals across industries, from solo practitioners to small teams to large organizations. And it will work for you too, because it solves the primary problem every business faces: getting in front of qualified prospects who are actively looking for your solutions.
Now it's your turn to put digital leverage to work for your business.
2 A.M. and out of options
It's 2:00 a.m. I'm slumped over Shopify analytics that haven't budged in ten hours. Another Facebook campaign isn’t even breaking even, ROAS stuck at 0.7, so I'm losing 30 cents on every dollar, even before shipping, inventory, or overhead.
My feeds are full of 19-year-olds bragging about "10-hour-a-week" Shopify brands making millions from penthouses in Dubai. Meanwhile, my bank account drains by the minute, and I keep thinking, "What am I missing here?"
I'd watched every business video on YouTube, from hour-long Alex Hormozi deep-dives to niche marketing tips from obscure channels. I joined business mastermind groups, tested every trending "hack" from Twitter threads but none of it moved the needle.
The more tactics I tried, the worse my results got. Algorithms seemed to change overnight, ad costs kept going up, and it felt like the people who knew what really worked were deliberately keeping it hidden.
I dug into old forums, tracked down hyper-successful brand owners, and offered a thousand dollars for a 5-minute call if they had genuine insight you couldn't find on YouTube or TikTok.
I found obscure phone numbers, emailed addresses that looked abandoned, and it was radio silence, even after reaching out multiple times. I was seriously considering going back to my old full-time job, a painful thought.


















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One Conversation Shifted Everything
Finally, one 8-figure e-commerce founder agreed to talk. He revealed video content systems and LLM prompts that were driving his brand's fast growth.
These were strategies I'd never even heard mentioned, stuff I didn't know was possible or allowed. He also explained why no one shared them publicly:
- They're too valuable to give away. No 8-figure brand owner wants these playbooks passed around on Info Products or Discord for free.
- They use psychological triggers most professionals avoid out of fear they seem too direct, despite being remarkably effective.
- They break marketing playbooks in ways that make traditional marketers deeply uncomfortable.
- They require revealing authentic perspectives that most corporate brands hide, preferring safe messaging over genuine connection.
- They're not "safe" or corporate-approved - these methods challenge the clean, sanitized image most businesses carefully maintain to avoid rocking the boat.
This was exactly what I'd been missing. I decided to test everything he talked about. Within three weeks, my Facebook ROAS jumped from 0.7 to 3.1 and stayed there. Not long after I finally cracked $10 million in annual revenue across Shopify and Amazon with just one employee plus a few freelancers.
On my best day, I earned $44,337, more money in 24 hours than I used to make in a week.

I also built a 2-million+ following on TikTok without spending anything on ads, and my YouTube channel grew to nearly half a million subscribers.
Little did I know who was watching in the sea of subscribers...


















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When My Forgotten Subscribers Came Knocking
One morning at 6 a.m., I saw an email from a subscriber asking, "Did you quit Charisma Matrix?" That's when I realized I'd practically abandoned my main YouTube channel.
I posted a single text update on the YouTube community tab, talking about the e-commerce brand I’d been scaling behind the scenes, and the responses were intense. I didn't realize there were so many high-level entrepreneurs watching my videos, and they messaged me about real problems:
- Ad costs consuming 30–50% of their revenue
- Prospects growing immune to the marketing methods that worked last year
- Losing ground to competitors who simply undercut on price
They wanted a system that operates 24/7 with minimal effort, digital assets that presold customers before any phone call or ad spend. I privately coached a handful of them, and one person quit his 9–5 after his shopify store started making four times his old salary.
Others saw faster deals, ready-to-buy clients, and less ad spend. I focused on the critical 20% of these AI-driven strategies that yield 80% of the results, eliminating the need to chase every trend.
Why Listen to Me?
I spent a full decade burning time and money on marketing that failed before I cracked the code to what actually works. It was painful. But once I figured it out, here's what happened:
- I bootstrapped an e-commerce brand from zero to $10 million in annual revenue without raising any money.
- I ran this business with just 1 employee and a few freelancers.
- I built a TikTok account that grew to over 2.1 million followers and 43M likes without paid ads.
- I grew a YouTube channel to almost half a million subscribers without ad spend.
- I grew an Instagram account to more than 330 thousand followers in nine months.
My 25 year deep dive into communication psychology taught me how to engage people both on video and in person, in a way that feels authentic yet still leads to consistent sales. Most people can grow an audience but struggle to convert it into revenue, or they can sell well but never build the trust needed for real loyalty. I created Digital Leverage to solve both problems.
This matters because a strategy that expands your reach might not bring in the right buyers, while pushy tactics can hurt your credibility. Over time, I've refined methods that keep you visible and credible, so the people who discover you are much more likely to buy and stick around.
I've worked with business owners fighting rising ad costs, service professionals competing against bigger companies, and entrepreneurs who needed reliable sales pipelines. Each found a better way to stand out and grow their bottom line, without sacrificing their values or letting algorithms control their fate. These client successes and my own hard-won insights became the foundation for Digital Leverage, the system I built to help professionals create sustainable growth without constant hustle.
What Exactly Is Digital Leverage?
Digital leverage means building and deploying digital assets like a high-impact video funnel and AI digital workforce that function as a complete customer acquisition system.
Unlike traditional marketing, where you hustle for every sale and the moment you stop, the sales stop too, digital leverage creates lasting results. You invest upfront effort into assets that continue working long after you've moved on to other priorities. A YouTube video you publish today might still generate leads years from now, while your competitors are constantly chasing their next client.
This portfolio of digital assets doesn't just maintain results, it amplifies them. Each piece works with the others, creating a system that grows stronger and more valuable over time without requiring more of your attention.
- Leverage vs. Dependency: Traditional growth can feel like a hamster wheel, run faster or you fall behind. Digital leverage gets you off that hamster wheel. You diversify your lead generation across assets you control.
- Compounding Growth: Each digital asset you create is like an employee that works 24/7. Over time, their combined impact grows exponentially.
- Trust and Authority at Scale: High-quality content builds trust with your audience. When they come through your funnel, they're already pre-sold on your value.
This program will teach you exactly how to build this system step by step, transforming your existing skills and content into an engine that pulls in qualified prospects automatically.
Apply now to join Digital Leverage: Business Focused and start generating steady growth with assets that work while you don't.


















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The Mathematics of Digital Leverage

Regular marketing seems like it should be pretty simple on paper. You spend $1 to make $2. But in real life, we both know it hardly ever works that cleanly. Some months you put in that dollar and get nothing back. Other times the results bounce all over the place with no rhyme or reason.
Digital leverage works in a completely different way. You put in the work one time, and it keeps paying you back for years afterward. I've seen it firsthand - a video might take you 3 hours to create but then bring in $2,000 worth of business in its first month. Fast forward six months, and that exact same video has now generated $12,000 without you lifting another finger.
What you end up with is something that grows on its own instead of having to constantly reinvest and restart the cycle. Your competitors are out there every month scrambling to find new leads, while your digital assets are quietly building an audience that turns into paying clients whether you're working or sleeping.
Naval Ravikant talks about this when he says "Leverage is behind the newly rich. You can create media that works for you while you sleep." Most businesses in your space still haven't caught on to this reality, which means you have this window of opportunity to establish yourself before everyone else figures it out.
Who Will See the Greatest ROI?
E-commerce Businesses




Real Estate Agents




Lawyers




Financial Planners




Medical Aesthetics




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This Program Isn't For You If:
Digital Leverage delivers transformative results for committed professionals, but complete transparency is important for both of us. Before you apply, consider these qualification factors:
- You can't dedicate 5 hours per week to creating content and implementing the strategies taught in this program
- You need guaranteed fast results in the next 30-60 days, as this program focuses on longer-term asset building
- You're not comfortable appearing on video regularly, which is an essential part of creating the content we teach
- Your organization won't allow you to try new marketing strategies beyond what you're currently approved to use


















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Why Now?
You might be thinking, "I'll get to it eventually." But here's why you should start now.
Every month spent running in place is time and effort you'll never recover. Algorithms constantly change, ad prices keep rising, and competition intensifies daily. The longer you wait, the more you risk falling permanently behind and leaving your growth entirely at the mercy of external forces.
Right now there's a real window of opportunity to establish yourself as a leader while others are still struggling with outdated tactics. Plus, this initial group is intentionally small so everyone gets plenty of individual attention. Once the spots fill up, that's it until the next launch, so keep that in mind.
How We'll Turn Content into Clients
Having a big picture concept is great, but how do we actually do this? Inside the program, I teach a clear, repeatable process to go from content to customer, I call it the Content-to-Customer Formula. It’s the step-by-step game plan that I used to build my own digital leverage, and it’s what you’ll be implementing in your business. Here’s a look at how it works:
Identify Your Leverage Points (Foundation)

Create Magnetic Content (Attraction)

Build Your Audience and Trust (Capture & Nurture):

Convert with Confidence (Monetize)

Refine and Scale (Optimize)

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The 90-Day Video Funnel Launch Plan
No Overwhelm and Minimal Time Commitment
From Day 1 to Day 90, you'll tackle small, manageable actions that fit into your busy schedule. We start with just a single 5 minute video using gear you already own - no need for fancy cameras or complex editing software that collects digital dust on your hard drive.
Clear Direction Without the Guesswork
I'll tell you exactly what to film each week so you never waste time wondering what to create next. My clients typically spend under 20 minutes per video once they get comfortable with our simple system, that's less time than most people spend scrolling social media during breakfast.
12 Weeks of Live Coaching and Daily Direct Access
Our weekly calls deliver actionable strategies you can implement right away, not theory that sounds good but goes nowhere. Plus, you get daily access to me in our group - ask questions whenever they pop up and get answers when you actually need them.
Built for Professionals, Not Influencers
This program helps you showcase your genuine expertise in ways that actually convert viewers into clients. No dancing required, no viral stunts, no pretending to be someone you're not just to get attention online.
Personalized Feedback That Reveals Blind Spots
My team and I will personally review your work and point out opportunities and strengths you probably don't even see in yourself. Most professionals miss these valuable opportunities simply because they're too close to their own expertise to recognize what makes it special.
Private Community With First Cohort Advantage
You'll connect with fellow professionals who see things you might miss, often asking the exact questions you needed but hadn't thought to ask. As part of the inaugural group, you'll get a level of personal attention that simply won't exist in future cohorts.
What to Expect
- Week 2: You've filmed and shared your first quick, authentic video—no scripts, no fancy setups.
- Week 4: You'll already have several videos under your belt, a smooth filming routine, and growing confidence on camera.
- Week 6: Your videos begin sparking regular conversations, turning your audience into engaged potential clients who feel they already know you.
- Week 8: You've dialed in a simple workflow: shooting, editing, and sharing videos now feels straightforward and almost automatic.
- Week 10: Leads start reaching out proactively, thanks to videos that clearly position you as the go-to expert in your market.
- Week 12: Your complete video funnel quietly works around the clock, attracting high-quality leads and freeing you to focus on what you do best.








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