AUTOMATED DIGITAL CUSTOMER ACQUISITION FOR E-COMMERCE
Stop chasing customers and build digital assets that attract buyers like an army of digital salespeople - tirelessly selling your products 24/7.
The Digital Leverage Top E-commerce Brands Are Using to Generate Sales on Autopilot
Today's customers don't care about your "Dailed-in Facebook Ads" or "Founder Story" anymore.
You are invisible in today's market without digital leverage.
Think of the last e-commerce brand that exploded in your market. It wasn't from traditional Facebook ads or influencer shoutouts. They had digital leverage hustling to bring in a steady stream of sales while they were sleeping. They posted short, strategic videos on TikTok, Instagram, and YouTube that positioned them as a leading brand in their niche, while an AI-driven funnel quietly turned casual scrollers into repeat customers.
The same system is working right now for stores across every niche, from solo entrepreneurs to established DTC brands to eight-figure Shopify stores. And it will work for you too, because it solves the primary problem every e-commerce brand faces: getting in front of qualified buyers who are actively looking for products like yours.
Now it's your turn to put digital leverage to work for your business.
2 A.M. and out of options
It's 2:00 a.m. I'm slumped over Shopify analytics that haven't budged in ten hours. Another Facebook campaign isn’t even breaking even, ROAS stuck at 0.7, so I'm losing 30 cents on every dollar, even before shipping, inventory, or overhead.
My feeds are full of 19-year-olds bragging about "10-hour-a-week" Shopify brands making millions from penthouses in Dubai. Meanwhile, my bank account drains by the minute, and I keep thinking, "What am I missing here?"
I'd watched every business video on YouTube, from hour-long Alex Hormozi deep-dives to niche marketing tips from obscure channels. I joined business mastermind groups, tested every trending "hack" from Twitter threads but none of it moved the needle.
The more tactics I tried, the worse my results got. Algorithms seemed to change overnight, ad costs kept going up, and it felt like the people who knew what really worked were deliberately keeping it hidden.
I dug into old forums, tracked down hyper-successful brand owners, and offered a thousand dollars for a 5-minute call if they had genuine insight you couldn't find on YouTube or TikTok.
I found obscure phone numbers, emailed addresses that looked abandoned, and it was radio silence, even after reaching out multiple times. I was seriously considering going back to my old full-time job, a painful thought.
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One Conversation Shifted Everything
Finally, one 8-figure e-commerce founder agreed to talk. He revealed video content systems and LLM prompts that were driving his brand's fast growth.
These were strategies I'd never even heard mentioned, stuff I didn't know was possible or allowed. He also explained why no one shared them publicly:
- They're too valuable to give away. No 8-figure brand owner wants these playbooks passed around on Info Products or Discord for free.
- They use psychological triggers most professionals avoid out of fear they seem too direct, despite being remarkably effective.
- They break marketing playbooks in ways that make traditional marketers deeply uncomfortable.
- They require revealing authentic perspectives that most corporate brands hide, preferring safe messaging over genuine connection.
- They're not "safe" or corporate-approved - these methods challenge the clean, sanitized image most businesses carefully maintain to avoid rocking the boat.
This was exactly what I'd been missing. I decided to test everything he talked about. Within three weeks, my Facebook ROAS jumped from 0.7 to 3.1 and stayed there. Not long after I finally cracked $10 million in annual revenue across Shopify and Amazon with just one employee plus a few freelancers.
On my best day, I earned $44,337, more money in 24 hours than I used to make in a week.
I also built a 2-million+ following on TikTok without spending anything on ads, and my YouTube channel grew to nearly half a million subscribers.
I realized that these video strategies work perfectly for e-commerce where customer acquisition costs keep rising and a single algorithm change can tank your business overnight.
When E-commerce Store Owners Started Reaching Out
One morning at 6 a.m., I saw an email from a subscriber asking, "Did you quit Charisma Matrix?" That's when I realized I'd practically abandoned my main YouTube channel.
I posted a single text update on the YouTube community tab, talking about the brand I'd been scaling behind the scenes, and the responses were intense. To my surprise, dozens of e-commerce owners had been following my content for years. They reached out describing problems that mirrored exactly what I'd solved:
- Facebook CPMs increasing while ROAS decreased month after month
- iOS 14+ privacy changes destroying their once-profitable ad campaigns
- Amazon fees and PPC costs consuming 30-50% of their revenue
- Competition from Alibaba and Chinese sellers and big brands squeezing their margins to nothing
- Marketplace algorithms changing without warning, tanking their best-selling products overnight
These store owners wanted a system that operates 24/7 with minimal effort. I privately coached a handful of them with really surprising results: one quit his 9-5 after his Shopify store made four times his old salary.
Another saw his conversion rate jump from 2% to 3.2%, while a third reduced montly ad spend from $150,000 to $45,000. I showed them the exact video strategies that brought in customers who were pre-sold before seeing a product page.
Why Listen to Me?
I spent a full decade burning time and money on marketing that failed before I cracked the code to what actually works. It was painful. But once I figured it out, here's what happened:
- I bootstrapped an e-commerce brand from zero to $10 million in annual revenue without raising any money.
- I ran this business with just 1 employee and a few freelancers.
- I built a TikTok account that grew to over 2.1 million followers and 43M likes without paid ads.
- I grew a YouTube channel to almost half a million subscribers without ad spend.
- I grew an Instagram account to more than 330 thousand followers in nine months.
When e-commerce owners I've coached implemented these strategies, they saw dramatic results: conversion rates jumping, becoming able to raise prices by 30-40% while maintaining sales volume, and reducing thousands in monthly ad spend.
My 25 year deep dive into communication psychology taught me how to engage people in videos that convert viewers to buyers. I've refined methods that keep you visible and desirable, so the people who discover you are much more likely to buy at full price and become repeat customers.
That's why I created this program: to help e-commerce owners replicate these proven strategies for consistent, high-quality customer acquisition with a lot less ad spend.
What Exactly Is Digital Leverage?
Digital leverage means building and deploying digital assets like a high-impact video funnel and AI digital workforce that function as a complete customer acquisition system.
Unlike traditional marketing, where you hustle for every sale and the moment you stop, the sales stop too, digital leverage creates lasting results. You invest upfront effort into assets that continue working long after you've moved on to other priorities. A YouTube video you publish today might still generate leads years from now, while your competitors are constantly chasing their next client.
This portfolio of digital assets doesn't just maintain results, it amplifies them. Each piece works with the others, creating a system that grows stronger and more valuable over time without requiring more of your attention.
- Leverage vs. Dependency: Traditional growth can feel like a hamster wheel, spend more or you fall behind. Digital leverage gets you off that hamster wheel. You diversify your traffic sources across assets you control.
- Compounding Growth: Each digital asset you create is like a salesperson that works 24/7. Over time, their combined impact grows exponentially.
- Trust and Authority at Scale: High-quality content builds trust with your audience. When they come to your store, they're already pre-sold on your products.
This program will teach you exactly how to build this system step by step, transforming your existing product knowledge and content into an engine that pulls in qualified customers automatically.
The Mathematics of Digital Leverage
Regular e-commerce marketing seems like it should be pretty simple on paper. You spend $1 to make $3. But in real life, we both know it hardly ever works that cleanly. Some months you put in that dollar and get nothing back. Other times the results bounce all over the place with no rhyme or reason.
Digital leverage works in a completely different way. You put in the work one time, and it keeps paying you back for years afterward. I've seen it firsthand - a video might take you 3 hours to create but then bring in $5,000 in sales in its first month. Fast forward six months, and that exact same video has now generated $30,000 in revenue without you lifting another finger.
What you end up with is something that grows on its own instead of having to constantly reinvest and restart the cycle. Your competitors are out there every month scrambling to increase their ad budgets, while your digital assets are quietly building an audience that turns into paying customers whether you're working or sleeping.
Naval Ravikant talks about this when he says "Leverage is behind the newly rich. You can create media that works for you while you sleep." Most e-commerce brands in your space still haven't caught on to this reality, which means you have this window of opportunity to establish yourself before everyone else figures it out.
Who Will See the Greatest ROI?
Skyrocketing Customer Acquisition Costs
The "All Products Look the Same" Problem
Platform Dependency Problem
The Race-to-the-Bottom Price War
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This Program Isn't For You If:
Digital Leverage delivers transformative results for committed e-commerce brands, but complete transparency is important for both of us. Before you apply, consider these qualification factors:
- You can't dedicate 5 hours per week to creating content and implementing the strategies taught in this program
- You need guaranteed fast results in the next 30-60 days, as this program focuses on longer-term asset building
- You're not comfortable appearing on video regularly, which is an essential part of creating the content we teach
- Your business model depends entirely on being the absolute lowest price option in your category
Why Now?
You might be thinking, "I'll get to it eventually." But here's why you should start now.
All those hours spent optimizing Facebook ads yield a fraction of the return you'd get from spending that time building digital leverage. Ad platforms constantly change their algorithms, CPMs keep rising, and competition from other brands intensifies daily. The longer you wait, the more you risk falling permanently behind and leaving your store growth entirely at the mercy of platforms you don't control.
Right now there's a real window of opportunity to establish yourself as the go-to brand in your category while other stores are still pouring money into increasingly expensive ads. Plus, this initial cohort is intentionally small so every business owner gets plenty of individual attention. Once the spots fill up, that's it until the next launch, so keep that in mind.
How We'll Turn Content into Clients
Having a big picture concept is great, but how do we actually do this? Inside the program, I teach a clear, repeatable process to go from content to customer, I call it the Content-to-Customer Formula. It’s the step-by-step game plan that I used to build my own digital leverage, and it’s what you’ll be implementing in your business. Here’s a look at how it works:
Identify Your Leverage Points (Foundation)
Create Magnetic Content (Attraction)
Build Your Audience and Trust (Capture & Nurture):
Convert with Confidence (Monetize)
Refine and Scale (Optimize)
The 90-Day Video Funnel Launch Plan
Tired of feeling like video is out of reach, too techy, too time-consuming, and too uncomfortable on camera? We've designed a step-by-step process that strips away every common barrier so you can finally build a professional video funnel without turning your business upside down.
No Overwhelm and Minimal Time Commitment
From Day 1 to Day 90, you'll tackle small, manageable actions that fit into your busy schedule. We start with just a single 5 minute video using gear you already own - no need for fancy cameras or complex editing software that collects digital dust on your hard drive.
Clear Direction Without the Guesswork
I'll tell you exactly what to film each week so you never waste time wondering what to create next. My clients typically spend under 20 minutes per video once they get comfortable with our simple system, that's less time than most store owners spend checking competitor prices during lunch.
12 Weeks of Live Coaching and Daily Direct Access
Our weekly calls deliver actionable strategies you can implement right away, not theory that sounds good but goes nowhere. Plus, you get daily access to me in our group - ask questions whenever they pop up and get answers when you actually need them.
Built for Professionals, Not Influencers
This program helps you showcase your products in ways that actually convert viewers into customers. No dancing required, no viral stunts, no pretending to be someone you're not just to get attention online.
Personalized Feedback That Reveals Blind Spots
My team and I will personally review your work and point out opportunities and strengths you probably don't even see in yourself. Most store owners miss these valuable opportunities simply because they're too close to their own products to recognize what makes them special.
Private Community With First Cohort Advantage
You'll connect with fellow e-commerce professionals who see things you might miss, often asking the exact questions you needed but hadn't thought to ask. As part of the inaugural group, you'll get a level of personal attention that simply won't exist in future cohorts.
What to Expect
- Week 2: You've filmed and shared your first quick, authentic video, no scripts, no fancy setups.
- Week 4: You'll already have several videos under your belt, a smooth filming routine, and growing confidence on camera.
- Week 6: Your videos begin sparking regular conversations, turning your audience into engaged potential customers who feel they already know your brand.
- Week 8: You've dialed in a simple workflow: shooting, editing, and sharing videos now feels straightforward and almost automatic.
- Week 10: Customers start reaching out proactively, thanks to videos that clearly position you as the go-to brand in your category.
- Week 12: Your complete video funnel quietly works around the clock, attracting high-quality customers and freeing you to focus on what you do best: growing your business.
Unlock Your Full Potential
Are you ready to take command of your social interactions, radiate confidence, and make every room yours? Whether you want to thrive in professional circles, fast-track your career, or build meaningful relationships, Barron's breakthrough programs show you exactly how to unlock the power that’s already within you. These are the strategies top performers use to rise above the rest—real-world tools designed to deliver results you can see and feel immediately.
