AUTOMATED CLIENT ACQUISITION FOR AESTHETIC & COSMETIC PROFESSIONALS
Stop chasing consultations and build digital assets that bring in qualified patients like an army of digital salespeople - tirelessly pitching your practice 24/7
The Digital Leverage Top Aesthetic Practices Use to Stay Fully Booked
Your disappointing Groupon deals and constant referral-hunting are stealing your family time with nothing to show for it. Today's market doesn't care about hard work - you are invisible without leverage.
Think of the last clinic that appeared out of nowhere. It wasn't from physician referrals or print ads. They had digital leverage working to fill their calendar while they slept. They posted short, strategic videos on TikTok, Instagram, and YouTube that made them the go-to choice for cosmetic procedures, while an AI-driven funnel quietly turned curious viewers into scheduled treatments.
The same system is working right now for practices across the country, from solo practitioners to plastic surgeons to medical spas. And it will work for you too, because it solves the primary problem every aesthetic professional faces: getting in front of qualified patients who are actively looking for your services.
Now it's your turn to put digital leverage to work for you.
2 A.M. and out of options
It's 2:00 a.m. I'm slumped over Shopify analytics that haven't budged in ten hours. Another Facebook campaign isn’t even breaking even, ROAS stuck at 0.7, so I'm losing 30 cents on every dollar, even before shipping, inventory, or overhead.
My feeds are full of 19-year-olds bragging about "10-hour-a-week" Shopify brands making millions from penthouses in Dubai. Meanwhile, my bank account drains by the minute, and I keep thinking, "What am I missing here?"
I'd watched every business video on YouTube, from hour-long Alex Hormozi deep-dives to niche marketing tips from obscure channels. I joined business mastermind groups, tested every trending "hack" from Twitter threads but none of it moved the needle.
The more tactics I tried, the worse my results got. Algorithms seemed to change overnight, ad costs kept going up, and it felt like the people who knew what really worked were deliberately keeping it hidden.
I dug into old forums, tracked down hyper-successful brand owners, and offered a thousand dollars for a 5-minute call if they had genuine insight you couldn't find on YouTube or TikTok.
I found obscure phone numbers, emailed addresses that looked abandoned, and it was radio silence, even after reaching out multiple times. I was seriously considering going back to my old full-time job, a painful thought.
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One Conversation Shifted Everything
Finally, one 8-figure e-commerce founder agreed to talk. He revealed video content systems and LLM prompts that were driving his brand's fast growth.
These were strategies I'd never even heard mentioned, stuff I didn't know was possible or allowed. He also explained why no one shared them publicly:
- They're too valuable to give away. No 8-figure brand owner wants these playbooks passed around on Info Products or Discord for free.
- They use psychological video triggers most professionals avoid on camera - specific body language, vocal patterns, and storytelling frameworks that viewers find irresistibly compelling.
- They break marketing playbooks in ways that make traditional marketers deeply uncomfortable.
- They require authentic on-camera presence that most brands actively discourage, preferring scripted perfection over the genuine connection that actually converts viewers.
- They challenge the polished, corporate video aesthetic that most businesses maintain, using instead a raw authenticity that stops the scroll and builds immediate trust.
This was exactly what I'd been missing. I decided to test everything he talked about. Within three weeks, my Facebook ROAS jumped from 0.7 to 3.1 and stayed there. Not long after I finally cracked $10 million in annual revenue across Shopify and Amazon with just one employee plus a few freelancers.
I also built a 2-million+ following on TikTok without spending anything on ads, and my YouTube channel grew to nearly half a million subscribers.
On my best day, I earned $44,337, more money in 24 hours than I used to make in a week.
I realized that if these video strategies could deliver those results for e-commerce products, they could work even better for aesthetic professionals where your treatment value matters. Whether you're offering injectables, laser treatments, plastic surgery procedures, or comprehensive facial rejuvenation, a single patient could represent anywhere from $3,000 to $30,000+ in revenue - especially when they commit to surgical procedures and refer their friends and family to your practice.
When I began sharing these insights, plastic surgeons and aesthetic practitioners immediately saw the connection to their everyday challenges. They were dealing with RealSelf leads that ghost after the initial consultation, watching discount med spas steal their patients with "$199 first-time filler" promotions, and seeing their conversion rates decline month after month even though they were investing in more expensive directory listings and paid ads.
The power of this system for aesthetic professionals comes down to the math. The same video that brought my online store a $300 product sale could bring you a $7,500 surgical procedure or a patient worth $25,000+ in lifetime value. That's an 80x bigger reward for the identical amount of work. I want to walk you through exactly how I uncovered this method and show you why it completely changes the way you'll think about attracting ideal patients seeking premium procedures.
When Aesthetic Professionals Started Reaching Out
My inbox filled overnight. After months of silence, I'd posted a quick update on my old YouTube channel about the brand I'd quietly built. Within days, messages poured in from plastic surgeons, dermatologists, and med spa owners.
They saw how I'd solved the digital visibility and client acquisition problems in my space, and wanted to know if my methods could help them with their unique challenges:
- Non-board certified providers and med spas undercutting real doctors with dirt-cheap prices, bringing in patients who don't understand the difference in results and safety
- Market saturation forcing us to constantly defend our credentials against providers with weekend certificates instead of years of medical training
- Patients now treating specialized aesthetic procedures like generic products rather than skilled medical services requiring expertise
- Expensive listing fees on RealSelf, ZocDoc, and Yelp delivering more price-shopping tire-kickers who vanish after hearing costs
- Digital advertising becoming unprofitable with worse results every month as algorithms favor corporate chains over individual practitioners
If you're an aesthetic professional, that probably sounds familiar: $200+ cost-per-lead on RealSelf and ZocDoc that never converts, patient "referral" sites that raise fees every quarter, and half your consultations turning into price-shopping tire-kickers with no intention to book procedures.
They recognized that despite working in cosmetic medicine instead of e-commerce, the fundamental challenge was identical - how to establish authority, stand out from countless providers, and attract pre-sold patients who already value your expertise.
These practitioners wanted what I'd built - a video content system that works 24/7 with minimal effort, creating digital assets that pre-qualify and pre-sell patients before their consultation. I privately coached a select group, adapting my e-commerce video strategies directly to aesthetic medicine.
One dermatologist who implemented my approach saw her consultation-to-treatment conversion rate jump from 20% to over 50%. Another was able to raise his procedure fees by 15% while maintaining the same patient volume. A third eliminated over $3,000 monthly spent on directory listing sites.
I focused on teaching them the vital 20% of these video strategies that deliver 80% of the results, freeing them from relying on inconsistent referrals, desperate Groupon offers, or spending on increasingly ineffective lead generation platforms.
Why Listen to Me?
I'm not a plastic surgeon or dermatologist, but I used this video system I uncovered to bootstrap a business to $10+ million a year selling products that average just $300 per sale. The ROI for aesthetic professionals is dramatically higher - these same methods applied to a practice where patients spend $2,000 to $15,000+ on procedures create a multiplier effect. The same effort that brings me one e-commerce sale can bring you a patient worth 10-50 times more revenue for your aesthetic practice.
I spent a full decade burning time and money on marketing that failed before I figured out what actually works. It was painful. But once I did, here's what happened:
- I built a TikTok account that grew to over 2.1 million followers and 43M likes without paid ads.
- I grew a YouTube channel to almost half a million subscribers without ad spend.
- I grew an Instagram account to more than 330 thousand followers in nine months.
- I did all this and scaled my business to 8 figures/year with just 1 employee and a few freelancers.
My 25 year deep dive into communication psychology taught me how to engage people both on video and in person, in a way that feels authentic yet still leads to consistent conversions. Most aesthetic professionals can demonstrate clinical expertise but struggle to convert it into booked procedures, or they can handle consultations well but never build the trust needed for referrals and repeat treatments. I created Digital Leverage for Aesthetics to solve both problems.
When aesthetic professionals I've coached implemented these strategies, they saw remarkable results: consultation-to-treatment conversion rates jumping from 20% to over 50%, the ability to raise their fees for popular procedures without losing bookings, and completely eliminating $3,000+ monthly spend on lead generation platforms.
This matters because traditional marketing approaches might bring in price-sensitive patients, while aggressive promotions can damage your professional reputation. I've refined methods that keep you visible and credible, so the people who discover you are much more likely to trust you with their aesthetic goals and refer friends and family.
I've worked with practitioners battling price undercutting, solo physicians competing against corporate med spas, and practice owners who needed reliable patient acquisition systems. Each found a better way to stand out and grow their practice without sacrificing their professional standards or letting algorithms control their future.
That's why I created this program: to help aesthetic professionals replicate these proven strategies for consistent, high-quality patient acquisition with a lot less hustle. These client successes and my own hard-won insights became the foundation for Digital Leverage System, built specifically to help aesthetic professionals create sustainable growth without constant networking.
What Exactly Is Digital Leverage?
Digital leverage means building and deploying digital assets like a high-impact video funnel and automated systems that function as a complete patient acquisition machine.
Unlike traditional aesthetic marketing, where you pay for every lead and the moment you stop, the inquiries stop too, digital leverage creates lasting results. You invest upfront effort into assets that continue working long after you've moved on to other priorities. A YouTube video you publish today might still generate high-value patients years from now, while your competitors are constantly running flash promotions or discounting procedures to fill their schedule.
This portfolio of digital assets doesn't just maintain results, it amplifies them. Each piece works with the others, creating a system that grows stronger and more valuable over time without requiring more of your attention.
- Leverage vs. Dependency: Traditional marketing for aesthetic practices can feel like a hamster wheel - stop spending on ads, and your schedule empties overnight. Digital leverage gets you off that hamster wheel. You build patient acquisition assets that work around the clock without constant investment.
- Compounding Growth: Each video or content piece you create acts as a 24/7 patient generator. Over time, their combined impact grows exponentially as your content library expands.
- Trust and Authority at Scale: High-quality content builds trust with potential patients long before they meet you. When they finally book a consultation, they arrive already knowing you as the go-to expert and are pre-sold on your expertise.
This program will teach you exactly how to build this system step by step, transforming your existing expertise and insights into an engine that pulls in qualified patients automatically.
The Mathematics of Digital Leverage
Traditional advertising for an aesthetics practice seems simple on paper. You spend $1 to make $3 on treatments. But in real life, we both know it hardly ever works that cleanly. Some months you put in that dollar and get nothing back. Other times the results bounce all over the place with no consistency.
Digital leverage works in a completely different way. You invest one time in creating a video or content piece, and it keeps paying you back for months or even years. I've seen it firsthand - a video might take you 3 hours to produce but then bring in a $10k+ in treatments in its first few weeks. Six months later, that same video could have generated $50k in new revenue without any additional time investment.
What you end up with is something that grows on its own instead of having to constantly reinvest and restart the cycle. Your competitors are out there every month scrambling to keep up with rising ad costs or the next Groupon promotion, while your digital assets are quietly building your brand and filling your schedule around the clock.
Naval Ravikant talks about this when he says "Leverage is behind the newly rich. You can create media that works for you while you sleep." Most aesthetic providers in your market still haven't caught on to this reality, which means you have this window of opportunity to establish yourself before everyone else figures it out.
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This Program Isn't For You If:
Digital Leverage delivers transformative results for committed aesthetic professionals, but I need to be completely upfront with you. This isn't for everyone. Don't apply if:
- You can't dedicate 5 hours per week to creating content and implementing the strategies taught in this program
- You need guaranteed fast results in the next 30-60 days, as this program focuses on longer-term patient attraction
- You're not comfortable appearing on video regularly, which is an essential part of creating the content we teach
- Your practice or medical board restrictions won't allow you to try new marketing strategies beyond what you're currently permitted to use
Why Now?
You might be thinking, "I'll get to it eventually." But here's why you should start now.
All those hours at industry conferences yield a fraction of the return you'd get from spending that time building digital leverage. Patient review platforms constantly change their algorithms, acquisition costs keep rising, and competition from med spas and discount providers intensifies daily. The longer you wait, the more you risk falling permanently behind and leaving your practice growth entirely at the mercy of lead aggregators and referral sources.
Right now there's a real window of opportunity to establish yourself as the authority in your market while other aesthetic providers are still struggling with outdated marketing tactics. Plus, this initial cohort is intentionally small so every practitioner gets plenty of individual attention. Once the spots fill up, that's it until the next launch, so keep that in mind.
How We'll Turn Content into Bookings
Having a big picture concept is great, but how do we actually do this? Inside the program, I teach a clear, repeatable process to go from content to patients, I call it the Content-to-Patient Formula. It's the step-by-step game plan that I used to build my own digital leverage, and it's what you'll be implementing in your practice. Here's a look at how it works:
Identify Your Leverage Points (Foundation)
Create Magnetic Content (Attraction)
Build Your Audience and Trust (Capture & Nurture):
Convert with Confidence (Monetize)
Refine and Scale (Optimize)
The 90-Day Video Funnel Launch Plan
Tired of feeling like video is out of reach, too techy, too time-consuming, and too uncomfortable on camera? We've designed a step-by-step process that strips away every common barrier so you can finally build a professional video funnel without turning your practice upside down.
No Overwhelm and Minimal Time Commitment
From Day 1 to Day 90, you'll tackle small, manageable actions that fit into your busy schedule. We start with just a single 5 minute video using gear you already own - no need for fancy cameras or complex editing software that collects digital dust on your hard drive.
Clear Direction Without the Guesswork
I'll tell you exactly what to film each week so you never waste time wondering what to create next. My clients typically spend under 20 minutes per video once they get comfortable with our simple system, that's less time than most practitioners spend on social media between patient appointments.
12 Weeks of Live Coaching and Daily Direct Access
Our weekly calls deliver actionable strategies you can implement right away, not theory that sounds good but goes nowhere. Plus, you get daily access to me in our group - ask questions whenever they pop up and get answers when you actually need them.
Built for Aesthetic Professionals, Not Influencers
This program helps you showcase your genuine expertise in ways that actually convert viewers into patients. No dancing required, no viral stunts, no pretending to be someone you're not just to get attention online.
Personalized Feedback That Reveals Blind Spots
My team and I will personally review your work and point out opportunities and strengths you probably don't even see in yourself. Most providers miss these valuable opportunities simply because they're too close to their own expertise to recognize what makes their approach special.
Private Community With First Cohort Advantage
You'll connect with fellow aesthetic professionals who see things you might miss, often asking the exact questions you needed but hadn't thought to ask. As part of the inaugural group, you'll get a level of personal attention that simply won't exist in future cohorts.
What to Expect
Week 2: You've filmed and shared your first quick, authentic video, no scripts, no fancy setups.
Week 4: You'll already have several videos under your belt, a smooth filming routine, and growing confidence on camera.
Week 6: Your videos begin sparking regular conversations, turning your audience into engaged potential patients who feel they already know you.
Week 8: You've dialed in a simple workflow: shooting, editing, and sharing videos now feels straightforward and almost automatic.
Week 10: Patients start reaching out proactively, thanks to videos that clearly position you as the go-to expert in your market.
Week 12: Your complete video funnel quietly works around the clock, attracting high-value patients seeking premium treatments and freeing you to focus on what you do best: delivering exceptional results.
Unlock Your Full Potential
Are you ready to take command of your social interactions, radiate confidence, and make every room yours? Whether you want to thrive in professional circles, fast-track your career, or build meaningful relationships, Barron's breakthrough programs show you exactly how to unlock the power that’s already within you. These are the strategies top performers use to rise above the rest—real-world tools designed to deliver results you can see and feel immediately.
